The Stage is Now Set

The iPhone 5. As always, there are those who are, for one reason or another, totally dissatisfied with the latest gadget from Apple. There are those who feel that the latest iPhone is "disappointing". Now, while one could argue that, perhaps, paying these claims credence enough to write a response to them is preposterous in and of itself, or that, despite how "disappointing" the iPhone 5 is, the fact that it sold out of initial stock in under an hour should, alone, discredit the naysayers, here I go.

I'd like to start by posing a question. When has there been a bigger update to the iPhone? All these people seem disappointed with the latest update out of some sort of surprise that the update wasn't "revolutionary" enough for them. But when has it been before? Some changes to the design, upgrades to internal parts, and some great new software features have been how every iPhone update has gone. This most recent update to the iPhone is as big as any. In fact, I'd say it's one of the biggest. I mean, what more did you want? A cure for cancer in a cherry flavored candy drop?

With the iPhone 5 Apple has absolutely perfected the iPhone. Faster, thinner, lighter, higher tech. The experience will be better than ever. It will, in many ways, be the perfect phone. The epitome of years of work. It has all led to the iPhone 5. And look just how far the iPhone has come.

People have been "disappointed" simply because they knew what was coming. The design was leaked and everybody knew what to expect this time around. And the sad truth in that is it now seems like there is nothing Apple can do about that anymore. There are too many people involved with the production of a massive amount of devices. It truly seems that Apple can no longer keep hardware a secret like they used to. (Although there are some other interesting theories floating around that certainly have some weight to them.)

That doesn't mean the product is "disappointing" though.

Nor does that mean that Apple won't surprise us anymore. In all the tumult about the new iPhone, nobody seemed to see any major leaks about the new iPods. Nobody had any idea what they would look like. Or what the new EarPod headphones would look like. Or that there even was a new version of iTunes coming so soon. And let's not forget out Apple's airtight lid on their software. No one ever knows what is coming in iOS. Mountain Lion literally just appeared one day out of the blue. And Siri was a total surprise as well. They all were. And they were pretty exciting at that.

But now it is time for the next step. Apple has now finally set the stage with this latest major update to the iPhone. Great hardware, and great software. But how much faster can the iPhone get? How much thinner? Lighter? Now it's really time for us to wait and see how Apple answered the age-old question: What more can they do?